Welcome to Riverside Metro Auto Group ("Riverside Metro Auto Group," "Riverside Honda," "Riverside Nissan," "Riverside Volkswagen," "Riverside Mazda," "Riverside Hyundai," "we," "us" or "our"). Our dealership takes your privacy seriously and is committed to safeguarding your privacy and personal information ("PI") both online and at our dealership. Because we gather certain types of information from visitors to our sites and dealership, we have developed this Privacy Statement to help you understand the terms and conditions surrounding the collection and use of that information. This Privacy Statement discloses the types of information we gather, how it is used and shared, and how you can gain access to and edit any personal information that we have collected about you at any time. When we collect personal information from visitors, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Riverside Metro Auto Group, VWoA (Volkswagen Group of America), American Honda Motor Co., Inc., Nissan North America, Mazda USA, and Hyundai Motor America or Genesis Motor America are nonaffiliated parties. This Privacy Statement applies only to Riverside Metro Auto Group not the manufacturer's corporate websites. By using our sites and services (collectively, the "Services"), you acknowledge that you have read and understood the terms and conditions of this Privacy Statement. If you do not agree to the terms and conditions of this Privacy Statement, please do not use the Services.

Those with disabilities may access this Privacy Statement by clicking the International Symbol of Access in the lower left hand corner of the screen, or by clicking here to view a PDF.

In processing your data, we comply with the requirements of privacy legislation, including the

California Consumer Protection Act (CCPA). That means, among other things, that:

  • We clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
  • We aim to limit our collection of personal data to only the personal data required for legitimate purposes;
  • We first request your explicit consent to process your personal data in cases requiring your consent;
  • We take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
  • We respect your right to access your personal data or have it corrected or deleted, at your request.


Our Services are not intended for children. We do not knowingly collect personal information from children under the age of consent in their country of residence and none of our Services are designed to attract children. We therefore request that children under the age of consent do not submit any personal data to us.


"Personal information" is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

We have not sold consumers personal information in the preceding 12 months. We may have collected the following categories of information from and about you in the preceding 12 months:

Category of Personal Information
Disclosure to Third Parties within the Last 12 Months
Personal Identifiers (e.g., name, email address, telephone numbers, social security number, and driver's license) Directly from you Indirectly from you (e.g., from observing your actions on our Services) From third party service providers, such as data analytics providers or social media platforms To fulfill or meet the reason you provided the information, e.g., to respond to an inquiry or process your order, such as to purchase or lease a vehicle, schedule service, or facilitate vehicle financing, test drive a vehicle, receive service updates via text messaging, and comply with legal requirements such as the titling of a vehicle Disclosure for business purposes to: internet service providers, payment processors, financial institutions, governmental agencies, rental car companies Disclosure for marketing purposes and vehicle safety and warranty purposes to: vehicle manufacturers Disclosure for safety and warranty purposes to: vehicle manufacturers
Protected classification characteristics under California or federal law(e.g., ethnicity and language) Directly from you To fulfill or meet the reason you provided the information, e.g., to provide targeted advertising or meet your language requirements, such as speaking in a language other than English N/A
Financial and professional/ employmentrelated information(e.g., employer information, compensation data, and insurance information) Directly from you To fulfill or meet the reason you provided the information, e.g., to respond to an inquiry or process your order, such as the purchase or lease of a vehicle, obtaining vehicle financing, paying for service, or buying parts Disclosure for business purposes to: payment processors, delivery services, financial institutionsDisclosure for marketing purposes to: vehicle manufacturersDisclosure for safety and warranty purposes to: vehicle manufacturers
Biometric data (e.g., voice recordings) Directly from you To monitor customer service and enhance capabilities and business efficiencies, such as recording a call for training purposes N/A
Internet or other similar network activity(e.g., when you visit our sites, usage, viewing, technical, and device data, including your browser or device type, unique device identifier, and IP address) Indirectly from you (e.g., from observing your actions on our Services or websites) From third party service providers, such as data analytics providers To fulfill or meet the reason you provided the information, e.g., to provide and improve targeted advertising and improve our website functionality and user experience on our website
Geolocation data(e.g., latitude and longitude coordinates) Directly from you Indirectly from you (e.g., from observing your actions on our Services) To fulfill or meet the reason you provided the information, e.g., to respond to an inquiry, process your order, provide targeted advertising, locate a vehicle, or manage the loaner vehicle Disclosure for business purposes to: internet service providers and repossession companies
Inferences drawn from other personal information Indirectly from you (e.g., from observing your actions on our Services) From third party service providers, such as data analytics providers or social media platforms To fulfill or meet the reason you provided the information, e.g., to provide targeted advertising N/A

If you have any questions, or want to know exactly what data we keep of you, please contact us by telephone, mail, or email at the number or address listed at the end of this Privacy Statement.

The following are additional explanations about our data collection that may be helpful to you.

Usage Information: Anytime you visit our sites, we may gather certain information regarding themeans you use to access our sites. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the sites. We use this information to help diagnose problems with our server, administer the sites, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our sites. This information enables us to determine which areas of the sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Information Voluntarily Provided on the Sites: We may collect information you voluntarily provideto us (i.e., contact information such as name, e-mail address, etc.), such as when you enroll in one of our courtesy e-mail reminder for vehicle-related services ("E-Mail Reminder Services"), schedule service appointments, request information, or use any of the other interactive portions of our sites (i.e., our used car appraisal tool, express store, etc.). The personal information you provide to us will be shared with Honda Corporate, Volkswagen Corporate, Nissan Corporate, Mazda Corporate, Hyundai Corporate or Genesis Corporate and may be used by Honda, Volkswagen, Nissan, Mazda or Hyundai/Genesis for their own marketing purposes.

Information Provided at Our Dealership: We may collect information you voluntarily provide to usat our dealership, for example, if you test drive a car, purchase a car, or bring your car in for service. Such information may include contact information, such as your name, e-mail address, payment information, and insurance information, as well as other information about your car. We may collect financial information if you wish to obtain financing for a car purchase. Information Collected from Other Sources: To help us better understand and respond to yourneeds and interests, we may in the future receive information about you from other sources, such as third party referral sites. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this Privacy Statement along with other personal information you've provided.


Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. We may post a notice via our sites if a security breach occurs. We may also send an e-mail to you at the e-mail address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.


We use the information we collect from you for the following purposes:

  • To provide our Services.
  • To tailor your experience on our sites.
  • To improve user experiences by making our Services easier to use and navigate.
  • To send you marketing communications.
  • To respond to your requests and inquiries.
  • To comply with legal and/or safety requirements.
  • For other legitimate business purposes.

We retain your information only for as long as necessary for the purpose for which it was collected.


We collect and maintain the personal information of our consumers for our use and our parent and affiliated companies' use. We do not disclose consumer information to third parties, other than as described below:

Vehicle Manufacturers: We share personal information about our consumers with vehiclemanufacturers, for safety and warranty purposes. Except as disclosed by the vehicle manufacturer in writing, such information will not be used or shared beyond the vehicle manufacturer or any of its affiliates, partners, or dealerships, for any other purpose. Business Partners: Our dealership may partner with select retailers and other companies atvarious times to provide expanded Services, such as to offer participation in certain loyalty programs. As part of such a relationship, we may share with these companies the use of certain interactive site functions (i.e., the E-Mail Reminder Service). Information provided by users of the Services through the use of such interactive functions may be available to both our dealership and our partners.

Agents: Our dealership may use other companies and individuals, such as dealershipmanagement system providers, customer relationship management system providers, and marketing partners to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers: In the event that our dealership undergoes a direct or indirect reorganizationprocess including, but not limited to, mergers, acquisitions, and sales of all or a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction.

Compliance with Law/Safety: Our dealership may disclose specific personal information based ona good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Services, our sites, or the public.

With Consent: Other than as set forth in this Privacy Statement, if we share your personalinformation with any third parties, you will be given the opportunity to decline to share that information.


When visiting our sites, our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to re-enter information, such as browsing history and zip code information, multiple times during your visits to our sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our sites. Different cookies are used to perform different functions, which we explain below:

Essential. Some cookies are essential in order to enable you to move around our sites and use their features, such as accessing secure areas of our sites. Without these cookies, we cannot enable appropriate content based on the type of device you are using.

Analytics. Personal information collected via cookies for analytics purposes may include: information about your browser, network, and device; web pages you visited prior to coming to our sites; IP address; clicks; internal links; pages visited; scrolling; and searches. We use this information to learn about site traffic and activity. In particular, we use Google Analytics to measure how you interact with our sites. For more information about Google Analytics and how it collects and processes data, please go to "How Google uses data when you use our partners' sites or apps", Google also provides instructions on opting-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

Targeted Advertising. Cookies may be placed by our third-party advertising companies. These companies may use aggregated statistics about your use of our sites and third party media in order to provide you with advertisements about goods and services that you may be interested in. If you would like to opt-out of such advertising practices on the particular device on which you are accessing this Privacy Statement, please go to http://optout.aboutads.info/.

The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our sites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our sites may not function correctly and you may be required to renter any user IDs and passwords more frequently.

For more information about cookies, please refer to our Cookie Statement on our Do Not Sell My Personal Information webpage.


As stated above, we may use advertisers, third party ad networks and other advertising companies to serve advertisements on the sites. These third parties use cookies and other similar technologies to collect or receive information from our sites and elsewhere on the Internet and use that information to provide you with targeted ads. The Network Advertising Initiative offers a means to opt-out of a number of advertising cookies. Please visit www.networkadvertising.org to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.


Our sites may make chat rooms, forums, message boards, and/or news groups available to you at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.


If you are visiting our sites from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our server and other internal systems located within the U.S. You acknowledge you understand that by providing your personal information to us, your personal information (i) will be used for the uses identified above in accordance with this Privacy Statement, and (ii) may be transferred to the U.S. as indicated above, in accordance with applicable law.


Our sites contain links to other websites. Our dealership is not responsible for the privacy practices or the content of such third party websites. To better protect your privacy, we recommend that you review the privacy policy of any third party website you visit via a link from one of our sites.


The personal information record created through your registration with our sites can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties. You agree that you are responsible for all acts or omissions that occur on your account while your password is being used. Please let us know immediately if you believe your password or record has been compromised.


You may always opt-out receiving future communications from our dealership. Please note that anytime you provide us with your e-mail address, you will be opted-in to receive both marketing and informational communications from our dealership. You may always opt-out of receiving future marketing communications from our dealership through the unsubscribe link typically found at the bottom of each communication. You may also contact us at the information provided in this notice. When you click the "unsubscribe" link on a communication, a pop-up menu may appear, giving you the opportunity to unsubscribe from other marketing communications on an individual level.

Additionally, we may send you information regarding our Services, such as information about changes to our policies and other notices and disclosures required by law. Generally, users cannot opt out of these communications, but they will be primarily informational in nature, rather than promotional.


We respect our customers' rights to privacy and the security of their private information and we do not discriminate based on a consumers' selection of privacy preferences and their election to exercise their privacy rights.


California Civil Code Section 1798.83 permits visitors to the Services who are California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an e-mail at privacy@riversidemetro.com and please place "CA Shine the Light Privacy Request" in the subject line of your e-mail.

If you are a California resident, from January 1, 2020, you have the following additional rights:

  • You have the right to know and right to access information about the categories and specific pieces of personal information we have collected about you within the last twelve months, as well as the categories of sources from which such information is collected, the

purpose for collecting such information, and the categories of third parties with whom we share such information. You also have the right to know if we have sold or disclosed your personal information. You may also request a copy of the personal information we have collected, and upon request, we will provide this information to you in electronic form. You may make this request up to two times in a twelve-month period.

  • You have the right to request information about our sale or disclosure for business purposes of your personal information to third parties within the last twelve months.
  • Riverside Metro Auto Group does not sell your personal information to third parties, as those terms are defined in the California Consumer Privacy Act.
  • Subject to certain legal exceptions, you have the right to request the deletion of your personal information. For example, we will not delete information if we need it to fulfill warranty requirements or to complete a transaction. You may make this request up to two times in a twelve-month period.
  • You have the right to not be discriminated against for exercising any of these rights.

If you would like to exercise one or more of the above rights, please fill out our online form here. You may also designate an authorized agent registered with the California Secretary of State to make a request on your behalf. The authorized agent must be registered by the California Secretary of State and must have written permission to submit requests on your behalf. Whenever feasible for verification, we will match the identifying information provided by you to the personal data already maintained by us. If, however, we cannot verify your identity from the information already maintained by us, we may request additional information.


Our website responds to and supports the Do Not Track (DNT) header request field. If you turn DNT on in your browser, those preferences are communicated to us in the HTTP request header, and we will not track your browsing behavior.


We reserve the right to change this Privacy Statement from time to time. When we do, we will also revise the "Last Updated" date above. If we make material changes to the Privacy Statement, we will notify you by placing a prominent notice on our sites and/or by sending you an e-mail at the e-mail address we have on file for you. It is recommended and we encourage you to periodically review this Privacy Statement to keep up to date on how we are handling your personal information.


If you have questions concerning this Privacy Statement or the dealership's privacy practices, you may contact our Privacy Manager at privacy@riversidemetro.com or call 1-888-668-5277.

This privacy statement was last changed on December 30, 2019, last checked on December 30, 2019, and applies to citizens of the United States.

Maurice Ward
Privacy Manager
Riverside Metro Auto Group

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